What does excellence taste like? That’s what we set out to discover with chef Simone Rugiati on this culinary road trip, where he met with three Michelin-starred female chefs—each representing the richness of Italian gastronomic tradition—in a unique exchange of mysterious ingredients.
| YEAR | 2024 |
| CLIENT | La7 - Mercedes-Benz Italia |
| PROJECT | TASTE |
| WHAT | Digital project and branded content tv |
Food and automobiles might seem like distant worlds, yet they share a remarkable power: the ability to fulfill people’s desires. This project unfolds as a journey of values, exploring how concepts like elegance, sustainability, and innovation translate both on the road and in the kitchen. The secret ingredient? Excellence.
The project connected brand platforms with the chefs’ own profiles, using tailored content to boost visibility and audience engagement. Watch TASTE: https://www.la7.it/taste-il-gusto-delleccellenza