CASE HISTORY

ENEL Mobile – “Can you hear me?”

To introduce ENEL Mobile, we created a TV commercial featuring Luca and Paolo, turning a phone call between two people sitting on the same sofa into an ironic and entertaining comedy sketch.

YEAR 2026
CLIENT ENEL
PROJECT ENEL MOBILE
WHAT TELEPROMOTION

CONCEPT

Through the duo’s signature comedic interplay, the commercial introduces ENEL’s entry into the mobile phone market with a light-hearted and engaging approach, highlighting the benefits of the new offer and the opportunity to combine electricity, gas and mobile services in one integrated experience.

 

RESULT

A direct and entertaining communication that blends information and humour, leveraging Luca and Paolo’s chemistry and comic timing to make the new service memorable and engaging.

60-second spot airing on LA7.