CASE HISTORY

Amazon Alexa Smart Properties for Senior Living

 

A surprise party for Hannah… all made possible with a little help from Alexa!

YEAR 2023
CLIENT Amazon Global
PROJECT Alexa Smart Properties for Senior Living
WHAT Product Clip

CONCEPT

A hybrid video combining documentary and fiction, where real residents bring daily life to the screen—leading up to a surprise ending that showcases the value of Alexa in senior living.

 

RESULT

A B2B-focused campaign that combines commercial messaging with an engaging, feel-good narrative.

The video was supported by a dedicated photo shoot to enhance its impact across digital channels.