CASE HISTORY

FONDAZIONE L’ALBERO DELLA VITA – “Il segno” (The Mark)

We conceived and produced “Il segno” (“The Mark”), a TV campaign for Fondazione L’Albero della Vita E.T.S., starring Fabio Troiano. Through a simple and authentic story, the spot highlights the importance of being there every day for children growing up in difficult and impoverished circumstances, showing the value of consistent support throughout their development.

YEAR 2026
CLIENT FONDAZIONE L’ALBERO DELLA VITA
PROJECT Il Segno
WHAT Spot-tv

CONCEPT

Set in a neighbourhood on the outskirts of a city, the story follows Fabio Troiano and Marco through the child’s everyday life, amid neglected spaces, school challenges and daily circumstances shaped by limited space and a lack of opportunities. The educational centre run by Fondazione L’Albero della Vita becomes a place where Marco finds understanding, support and a reliable point of reference. A pencil mark on the wall, symbolising the passage of time and a child’s growth, becomes the visual thread running through the story and embodies the value of being there every day.

 

RESULT

An emotionally engaging TV campaign that brings the Foundation’s mission to life through a compelling and relatable story. By focusing on everyday challenges, the spot raises awareness of the importance of ongoing support for vulnerable children and encourages the public to contribute through monthly donations: “You can be there. Every month.”

The campaign is airing on La7.