BMW Italia is among the most socially active automotive manufacturers and, since 2003, with the valuable collaboration of the instructors from the Sauze d’Oulx Project Ski School, it has organized SciAbile, one of the flagship projects of the brand’s Corporate & Social Responsibility strategy. Thanks to this initiative—which to date has delivered over 12,000 hours of lessons and is completely free of charge—approximately 1,300 students with disabilities have had the opportunity to learn how to ski.
| YEAR | 2025 |
| CLIENT | BMW |
| PROJECT | SciAbile 2025 |
| WHAT | Social Clip |
Our work on the SciAbile project involved on-site production and post-production of the materials to create a media clip, later also distributed on BMW’s social channels, aimed at highlighting the importance of the project and BMW Italia’s commitment to social responsibility.
In the final clip, we selected the most striking images from the courses on the slopes, adding contributions from Sergio Solero, President and CEO of BMW Italia, and Alessandro Zanardi, the well-known athlete who has been a BMW ambassador for many years.
