#PatrimoniConnessi
“#PatrimoniConnessi” reimagines Italian cultural heritage as a living, evolving ecosystem—shaped not only by places and artifacts, but by people, expertise, and innovation.
Through a digital-first campaign, the project brings together preservation, research, and contemporary storytelling, making heritage more accessible and relevant today.
| YEAR | 2026 |
| CLIENT | Ministry of Culture |
| PROJECT | #PatrimoniConnessi |
| WHAT | Social Campaign |
A multi-voice narrative unfolds across social media, driven by a diverse group of creators. Led by Cristiana Capotondi, the project engages different talents to interpret and share the message through their own language, reaching and connecting distinct communities.
“#PatrimoniConnessi” transforms heritage into a shared, participatory experience—broadening audiences and strengthening the relationship between culture and communities.
