CASE HISTORY

ENEL Electricity and Gas

To communicate the new ENEL Electricity and Gas offers, we produced a telepromotion designed to combine clear information, entertainment, and immediate audience engagement.

The spot features Luca and Paolo, who guide viewers through the key benefits of the offer: on one side, a clear and practical explanation of how easy it is to save money and manage electricity and gas in a smart way; on the other, a light and ironic approach that highlights the promotional reward.

YEAR 2025
CLIENT Enel
PROJECT ENEL Electricity and Gas
WHAT Television telepromotion

CONCEPT

Switching to ENEL means lowering energy bills, choosing certified energy, and benefiting from a simple and efficient digital management system. Enhancing the appeal of the offer, a Motorola smartphone offered as a gift to customers who join the promotion, serving as a central narrative element and a strong engagement driver.

 

RESULT

A spot with a direct, everyday tone, designed to foster audience identification and strengthen the perception of convenience and reliability associated with the ENEL brand. The presence of well-known talents and an immediate communication style contributed to making the message memorable and easily recognizable.

A 70 second version, broadcast exclusively on La7.