Sporty heritage meets SUV design in the latest MINI Countryman—bigger, bolder, and more refined. This new generation elevates MINI’s iconic style with increased space, premium finishes, and standout technology, including the innovative OLED display at the center of the driving experience.
| YEAR | 2023 |
| CLIENT | MINI Italia |
| PROJECT | New MINI Countryman |
| WHAT | Product Clip |
A two-part video campaign captures the dual nature of the new Countryman through a “his and hers” storyline. Set in the rolling hills of Tuscany, the bold John Cooper Works edition contrasts with the more classic Cooper, offering two distinct personalities for different kinds of drivers.
The campaign premiered during the National Press Launch, showcasing the Countryman’s evolution to both media and market.
