CASE HISTORY

MITSUBISHI ASX

 

To support the launch of the new-generation Mitsubishi ASX, we created a video introducing the latest features of the car, available in both Mild Hybrid and combustion engine versions.

CONCEPT

A choreographed interplay between two ASX vehicles begins in the timeless beauty of Rome, moving through its most iconic streets before opening into wide, green, open spaces—symbolizing freedom, evolution, and versatility.

 

RESULT

A visually powerful and emotionally engaging video that brought the car’s key innovations to life.

The clip was officially released during the international press presentation for the automotive industry.